Gayafores uses state-of-the-art technology in new interactive application for Canyon Collection
The user can interact at different points of the scene, view the pieces in 3D or virtual reality or directly access catalogs, among other options
The digital transformation process continues to develop progressively at Gayafores , which is now launching a new interactive application for Canyon Collection. The company, one of the pioneers in the Spanish ceramic sector, since it was founded in 1897, fuses tradition and experience with the interesting possibilities offered by new technologies and, on this occasion, presents a new interactive application through which it is possible to see the ceramic product in all its essence and in great detail.
Following the successful launch of Lavik App, which has been very well received by the company's stakeholders, shows in an innovative way the main features of the Colección Canyon. "Through these new tools we aim to offer added value to our customers and adapt to the new reality that demands differentiated and functional presentation models," explains the general manager of Gayafores José Miguel Segura. "The world is our market and, in the framework of a digitalized and globalized economy, we must bet on the coexistence between physical and virtual environments," he adds.
The objective of the digital actions that Gayafores is implementing, among which are these interactive applications, focuses primarily on improving the user experience and showcasing the product's value proposition in a much more efficient way.
"Through these new tools we aim to offer added value to our customers and adapt to a new reality that demands differentiated and functional presentation models"
Canyon interactive application
Canyon App can be downloaded by clicking on this link and, once downloaded, the user can access it on the device as many times as desired without the need for an Internet connection.
Canyon App part of an environment generated in 3D and 360º, in which it is possible to interact with various points within the scene.
The operation of this application follows the patterns established in its predecessor (Lavik App) and also emphasizes usability, ease of use and intuitive navigation. When accessing the URL, an introductory video is shown that provides an overview of the tool and by clicking on the legend 'click to start', the user begins a virtual tour of the proposed space (with the possibility of moving forward, backward, rotate, zoom ...).
Once in the display area, where the shades and formats are shown, it is possible to click on the pieces (base and decorated) to see them in 3D, as well as to access an image gallery and the exclusive catalog of the collection, which can be viewed online or downloaded directly.
On the right side of the screen there are different icons: link to the website of Gayafores , drop-down menu with social networks and contact form. The configuration icon (gear type) is displayed to offer the functions of full screen display, activation/deactivation of audio and gyroscope, automatic rotation and access to visualization through virtual reality glasses (Carboard). Finally, it offers the possibility to make guided tours via video call without leaving the application.